BeerToken.com
Posted 11/10/2021 in Directory Listing

Directory Listing Content Quality Guidelines

We want you to book more business — which is why after you create your account on the BEER Directory, our Team will review and optimise your Directory Listing as needed in order to help your business stand out and make it easy for customers to find you.

Below are some helpful guidelines for creating and editing your listing.

Important details your listing must include:

  • Your verified business name
  • Your business address
  • Your website
  • Note: Facebook pages are acceptable if you don’t have a business website.
  • Your phone number
  • Your business logo


Your Business Description

If your description was optimised by our team to improve conversion, and boost your SEO performance, any changes you make should follow these Listing Content Quality Guidelines, which include:

  • Proper spelling and grammar
  • No copy/pasting from another source (including your own website)
  • Titles should be bolded (no other text should be bolded)
  • Don’t use italics, underlines, styling tags or hyperlinks
  • All text should be left-aligned Bulleted lists must contain at least three items and include a colon
  • Descriptions must be written in the third person (e.g. “this brewery” instead of “our brewery”)
  • Write with a neutral tone (we know you’re great, but please no phrases like “best beer in  ____")
  • No promotional text, lists of awards, events, or reviews.


Formatting

We’ve highlighted some suggestions on what to include on your profile:

Business Listing

  • First sentence should include business name and location: Example: [Business Name] is a [business type] located in [City], [State]. Established in...
  • Try and add at least one paragraph (3-4 sentences) with a few bullet points to describe what you offer
    • features, facilities, capacity
    • function spaces if applicable
    • food, beer, cider, drinks offered
    • history
    • location details (nearby parking, transport, gardens, main roads, etc.)


Supplier / Wholesalers Listing

  • One paragraph (3-4 sentences)
  • First sentence should include the company name and location
  • Experience
  • Products and Services offered
  • Areas covered


Photos

All profiles on the directory should feature high-quality photos showcasing the business and products you offer. A minimum of six-eight photos are needed to complete your Profile and should follow the below guidelines:

  • Minimum Image size 760px x 400px
  • Photo descriptions will be reviewed and updated by our Team for spelling, grammar, and accuracy.
  • No words in all caps.
  • Venues should feature at least one photo of outside, and one for inside.


Photos should not include the following:

  • Contact details such as website, email, phone numbers or references to social media sites
  • Screenshots from computer screens or mobile devices
  • Promotional or event posters, advertisements, award certificates or logos
  • Small watermarks/logos over photos that don’t include contact details are ok.
  • Montages, collages, frames or blurred edges



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